Amazon Fashion Expands Luxury Stores Into Europe

Amazon has expanded 'Luxury Stores at Amazon' into several European countries, offering a selection of international fashion brands.

Shoppers on Amazon's British, French, German, Italian and Spanish sites can now benefit from Amazon's luxury fashion shopping experience, which was launched in the USA in September 2020.

Luxury Stores at Amazon in Europe will feature ready-to-wear collections from established and emerging luxury fashion brands including Altuzarra, Boglioli, Christopher Kane, Dundas, Elie Saab, Jonathan Cohen, Mira Mikati and Rianna+Nina, and sunglasses brand Wires Glasses.  Other fashion and beauty brands will be added in the future.

“We are delighted to be able to offer our European customers even more choice with the launch of Luxury Stores at Amazon. At "Luxury Stores at Amazon" you can expect an inspiring range of luxurious styles for all occasions, both from established designers like Elie Saab and up-and-coming brands like Mira Mikati," says Ruth Diaz, VP Amazon Fashion Europe. “Fashion is an area where we are constantly innovating and developing new offerings, and we are always looking for ways to offer our diverse, fashion-loving customers more of their favorite brands and styles. This is just the beginning and we look forward to continuing to support brands with innovative tools and resources so they can share their latest collections and unique stories with our European customers season after season.”

"With "Luxury Stores at Amazon", the brands can present their collections authentically and thus inspire our customers to define luxury for themselves," says Xavier Flamand, Vice President of Amazon Seller Services . "Amazon is giving brands and designers innovative resources like animated graphics and optimized autoplay images to better tell their stories and appeal to a fashion-conscious clientele."

Source: Insight DIY Team

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