Amazon and Snapchat Partner for Visual Search Feature

Amazon and Snapchat have partnered to enable consumers to shop from pictures.

Snapchat users can use the camera function within the app to take a picture of a product or a bar code. If available on Amazon, the item will show up on the screen and allow the user to click through to make a purchase.

This partnership indicates that Snapchat's interest in ecommerce is rising, in keeping with its social media platform competitors. Earlier this month, Instagram revealed that it is launching an in-app shopping option for UK users of its platform. 

Snap Inc, the owner of Snapchat published the following statement:

Beginning this week, we’re testing a new way to search for products on Amazon right from the Snapchat camera. We’ll be rolling it out slowly, but we wanted to announce it to everyone at the same time.

It’s super easy to use. Simply point your Snapchat camera at a physical product or barcode, and press and hold on the camera screen to get started.

When the item or barcode is recognised, an Amazon card will appear on-screen, surfacing a link for that product or similar ones available on Amazon. Tap your selection to visit the Amazon App (if you have it installed on your phone) or Amazon.com, where you can complete your purchase or keep browsing.

Snapchat has always been the fastest way to communicate, and now it’s the fastest way to shop!

Happy Snapping!

Team Snap

Source : Insight DIY Team and Snapchat

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