Amazon And In Kind Direct Donate Products To Local Charities

From essential goods and consumer products to toys and Amazon Fire Tablets, the collaboration between Amazon and In Kind Direct has brought product donations to more than 5,000 charities.

Since our partnership with In Kind Direct began in 2009, we have provided over £9 million worth of essential products to those in need, including household products, clothing, stationery, home improvements products, electronics and toys. As well as donating surplus products, Amazon has provided a range of support to In Kind Direct including advice and mentoring, logistics, pro bono cloud services from Amazon Web Services (AWS) and gift card donations.

In 2021, the number of donated essential goods and consumer products reached over 1,500 charities, and in 2022 alone, we have reached over 1,200 charities already. The organisations accessing these product donations address a huge range of issues from emergency relief to supporting homelessness.

Product donations are made through Amazon Retail and Fulfilment by Amazon programmes, which In Kind Direct then distributes across the UK. The collaboration has also seen a joint approach to tackling digital poverty in partnership with Teach First and the Digital Poverty Alliance, as well as several campaigns including the Donate a Toy campaign at Christmas that saw over 3,000 toys donated by Amazon shoppers. Amazon have also donated gift vouchers and prizes such as Amazon Fire Tablets, which In Kind Direct have been able to use within their charitable network. As a result of the charity work Amazon UK and In Kind Direct have carried out together, both were nominated for the ‘Best Partnership with a National Charity Award’ at the Better Society Awards in 2017.

A survey conducted by In Kind Direct in June 2022, found that 84% of charitable organisations in their network of 4,500 are being increasingly relied upon in their local communities, but are having to support more people with less resource. There has been a marked increase in the need of products from In Kind Direct, further highlighting the need and relevance of our joint efforts in tackling poverty and the challenges it brings in the UK in 2022 and beyond.

Source : Amazon

Image : shutterstock.com / 1088097701

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