Ace Hardware appoints new creative agency

Retailer Ace Hardware has named Chicago-based O’Keefe Reinhard & Paul (OKRP) as its strategic and creative agency following a review.

The agency will be tasked with growing Ace’s business while focusing on the brand’s key pillars - which include helpful service, quality, and convenience - across consumer channels.

Jeff Gooding, senior director of consumer marketing at Ace Hardware Corporation, said: “We met with many quality agencies during our review and OKRP set themselves apart in a variety of ways. Their insights and straightforward, no nonsense creative fits well with who we are as a brand and how we communicate to our target audience.”

GSD&M previously served as the company’s lead agency, although according to Advertising Age it did not participate in the review.

OKRP’s other clients include Big Lots, YUM brands, and Turtle Wax.

Source : Minda Smiley - The Drum
www.thedrum.com/news/2015/05/28/ace-hardware-names-o-keefe-reinhard-paul-creative-agency