14.4 Million Consumers To Hit The High Street This Cyber Monday

• Consumers to spend £3.17bn this Cyber Monday (28th Nov)

• Offline sales are set to exceed onlines sales at £1.71bn vs. £1.46bn

• In-store sales to increase by 56% YoY as consumers return to stores post-pandemic

This Cyber Monday (28th Nov) consumers will spend £1.71bn in brick-and-mortar stores despite the day traditionally being reserved for online deals.

The Shopping for Christmas Report: Black Friday Weekend by VoucherCodes.co.uk reveals that this Cyber Monday 14.4m consumers will shop in-stores as they stock up on Christmas essentials, resulting in a rise in footfall of 24% and a rise in sales of 56% YoY.

In comparison, with consumers returning to stores after the pandemic in search of a festive shopping experience, online sales will decrease by 29% YoY to £1.46bn from £2.06bn in 2021. 

As a result, retailers are set to receive £3.17bn over the course of Cyber Monday from both online and offline sales (+0.3% YoY) - this equates to £3.72 million every minute, making it the busiest and most lucrative day over the Black Friday weekend. 

Maureen McDonagh, SVP International and Managing Director at VoucherCodes.co.uk, comments: “It’s been a tough few months for retailers, with consumer confidence plummeting due to the cost-of-living crisis and recent Autumn budget1. However, as the findings from our Shopping for Christmas Report show, this Cyber Monday bricks-and-mortar retailers have something to look forward to as consumers return to stores in search of a deal.

“Retailers hoping to capitalise on the heavy footfall this Cyber Monday should ensure all their best deals are front of focus to capture consumers attention. They should also prioritise customer service to build trust and loyalty that will last throughout the festive period.”

Source : VoucherCodes.co.uk

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