Articles
Wilko deliver yet another iPaint30 white-wash!
Wilko delivered yet another white-wash this week on the iPaint30 basket of 30 directly comparable decorative products.
The total value of their brand and own label paint and accessories basket totalled £257.20. Homebase with their new EDLP strategy were second with £293.31 (+14% higher than Wilko), B&Q third with £302.67 (+18% higher than Wilko) and bringing up the rear was Wickes with £323.08 (+26% higher than Wilko).
In the eight iPaint30 basket comparisons that we have completed in 2016 date, Wilko has now had the lowest basket in every single one of them.
Download the full iPaint30 basket here.
If your business is interested in pricing intelligence or you're currently trying to track retail prices manually, there really is a much easier way. Just contact us here.
To advertise on the Insight DIY website and download our media pack, click here.
Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.
Don't miss out on all the latest, breaking news from the DIY industry
