Articles
Why DIY just won’t cut it in customer experience
In a social world, it is easy for an aggrieved customer to air their discontent with the world over Facebook or Twitter, for example, but experience tells us that most will ask retail brands for attention and help in resolving the issue first. This provides a very public opportunity for a brand to showcase their customer skills and increase loyalty, but far too many businesses are simply not joined up enough across channels to achieve this. Graham Ede at Yonder Digital Group, explains how a multichannel approach can help retailers leverage social media interaction (and indeed even complaints!) to grow loyalty and improve brand reputation.
For more information visit - Yonderdigitalgroup.com
Image : Momentum Vision / Shutterstock
Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.
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