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Three quarters of the IKEA catalogue is CGI

A new article from digital arts site CG Society has revealed that the Swedish furniture company uses 3D computer models to create as many as three quarters of the images in its catalogues.

01 September 2014

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.