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Articles

Six myths about customer loyalty programmes - February 2014

An interesting article by Marcel Corstjens and Rajiv Lal for Forbes.com, discussing the benefits of customer loyalty programmes.

25 February 2014
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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

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Martin Elliott. Chief Executive - Home Hardware.
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