Articles
Profitero: The Amazon Playbook for Tools & Home Improvement Brands
This insightful report from Profitero covers what's driving category growth online; how doing business on Amazon is different than brick-and-mortar; the importance of promotional events like Prime Day and Cyber Monday, and why nailing your product's discoverability and content are key to accelerating eCommerce sales.
Here's a link to the original source on the Profitero website - http://insights.profitero.com/ToolsandHomeImprovement.html?utm_source=InsightDIY&utm_medium=Media&utm_content=Whitepaper&utm_campaign=04/19%20Home%20Improvement&utm_term=
I find the news and articles they publish really useful and enjoy reading their views and commentary on the industry. It's the only source of quality, reliable information on our major customers and it's used regularly by myself and my team.
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