Articles
Multichannel retailing - a quick guide
Everyone has a view on multichannel retailing. Some see it as a gradual evolution, others as a panacea for falling sales. But what exactly is it, why is it important and how are market leaders embracing it? Sarah Coleman, Senior Retail Analyst for Multichannel at IGD, explains.
18 February 2015
I find the news and articles they publish really useful and enjoy reading their views and commentary on the industry. It's the only source of quality, reliable information on our major customers and it's used regularly by myself and my team.
Simon Fleet - Sales & Marketing Director, Thomas Dudley Ltd