Articles
How The Home Improvement Industry Can Boost Its Eco Credentials
Across sectors, research reveals that end consumers are increasingly invested in making environmentally-conscious choices, and are demanding brands to follow suit. At the same time, the home improvement industry is growing - thanks to a competitive housing market, the popularity of image-sharing platforms and a year of everyone staying indoors. Where do these two concepts intersect? What does sustainability mean to consumers? And how do current design trends look when viewed through an environmentally conscious lens? We look at opportunities for the home improvement industry to boost their eco-credentials and demonstrate to consumers that renovations don’t have to cost the earth.
Kelly Edwards is an interior design and home improvement, specialist. She has gained an in-depth understanding of the sector by immersing herself in the industry since she was 18. Alongside numerous projects, Kelly enjoys writing in her free time with the aim to shine a light on the importance of sustainability. Connect on LinkedIn: @KellyEdwardsInterior
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