Getting to the Heart of the New Home Report

Lockdown has seen the emergence of a new, younger generation of people picking up a paint brush, screwdriver or hammer for the first time to tackle DIY projects, a new study by marketing agency Democracy has discovered. Since Covid-19 restrictions were put in place, 56 per cent of those aged 25-34 and 49 per cent of those under 24 say they have completed home improvement tasks.

This Insights Report by Democracy identifies the new trends through exclusive consumer research and highlights how brands can capitalise on the opportunities available.