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DIY must increase its appeal to younger and female shoppers

A stronger online focus and more accessible store formats centred on the “design it yourself” concept is the way to win younger and female DIY shoppers, says Duygu Hardman of Verdict in this article for Retail Week.

31 July 2015

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.