Articles
Building Customer Loyalty Programmes
Retail Gazette reports on the great lengths in which companies are going to, ensuring their loyalty scheme point awards are in fact a successful reward system for their customers.
16 November 2014
Insight provides a host of information I need on many of our companys largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. Its extremely useful when sharing market intelligence information with our corporate office.
Paul Boyce - European CEO, QEP Ltd.