Articles
Brand Snobs Consumer Survey
Following an independent survey commissioned by 4imprint, new research findings reveal that brand names are hugely important to consumers and businesses.
The study shows that consumers clearly identify and buy particular products and services from businesses with strong brand recognition. Promotional merchandise is a key way to increase brand awareness and, in turn, helps to influence buyer behaviour.
Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.
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