Articles
B&Q 'We will beat any price' promotion - December 2011
Following the launch of their 'We will beat any price' promotion, the attachment contains images of B&Q's in-store execution. They offer to beat any price on Bathrooms, Kitchens & Bedrooms, found by a consumer even if they find a product 1p cheaper somewhere else. They're so confident that their prices in store are cheaper than their competitors, that they will refund the difference and give an extra 10% off the lower price, although terms and conditions do apply.
I find the news and articles they publish really useful and enjoy reading their views and commentary on the industry. It's the only source of quality, reliable information on our major customers and it's used regularly by myself and my team.